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find related articles. powered by google. MIT Technology Review Claude Shannon: Reluctant Father of the Digital Age

"The entire science of information theory grew out of one electrifying paper that Shannon published in 1948, when he was a 32-year-old researcher at Bell Laboratories. Shannon showed how the once-vague notion of information could be defined and quantified with absolute precision. He demonstrated the essential unity of all information media, pointing out that text, telephone signals, radio waves, pictures, film and every other mode of communication could be encoded in the universal language of binary digits, or bits?a term that his article was the first to use in print. Shannon laid forth the idea that once information became digital, it could be transmitted without error. This was a breathtaking conceptual leap that led directly to such familiar and robust objects as CDs. Shannon had written "a blueprint for the digital age," says MIT information theorist Robert Gallager, who is still awed by the 1948 paper."

redux [06.20.01]

find related articles. powered by google. N. Katherine Hayles How We Became Posthuman: Virtual Bodies in Cybernetics, Literature, and Informatics

"Here, at the inaugural moment of the computer age, the erasure of embodiment is performed so that "intelligence" becomes a property of the formal manipulation of symbols rather than enaction in the human lifeworld. The Turing test was to set the agenda for artificial intelligence for the next three decades. In the push to achieve machines that can think, researchers performed again and again the erasure of embodiment at the heart of the Turing test. All that mattered was the formal generation and manipulation of informational patterns. Aiding this process was a definition of information, formalized by Claude Shannon and Norbert Wiener, that conceptualized information as an entity distinct from the substrates carrying it. From this formulation, it was a small step to think of information as a kind of bodiless fluid that could flow between different substrates without loss of meaning or form."

"Think of the Turing test as a magic trick. Like all good magic tricks, the test relies on getting you to accept at an early stage assumptions that will determine how you interpret what you see later. The important intervention comes not when you try to determine which is the man, the woman, or the machine. Rather, the important intervention comes much earlier, when the test puts you into a cybernetic circuit that splices your will, desire, and perception into a distributed cognitive system in which represented bodies are joined with enacted bodies through mutating and flexible machine interfaces. As you gaze at the flickering signifiers scrolling down the computer screens, no matter what identifications you assign to the embodied entities that you cannot see, you have already become posthuman."

redux [10.10.00]

find related articles. powered by google. Media In Transition What is Information? The Flow of Bits and the Control of Chaos

"Information science operates with a binary logic of reflection which results in multiple paths, but these paths are always circumscribed by laws of combination (Deleuze, & Guattari, 1987). In this manner the fragmented space and time of information flows is reordered and directed toward specific objectives. But the objectives of information processing within the capitalist dynamic are not end points-- they are aimed at an accumulation of knowledge that is always an impetus for further accumulation, for multiplying the flow, opening out into every horizon. But this flow is at the same time stored up in a central memory which traces the exact paths of this flow, connecting geographic spaces and matching up the temporal locations of dispersed market centers. This central memory system functions through command trees, centered systems and hierarchical structures that attempt to fix possible pathways of the network and thus to limit the possible variations immanent in the network. The definitions of information formulated within information science and information economics derive from and serve this modeling of the system. As we have seen, information defined as nonsemantic discrete bits flowing across space and then directed and stored substantiates information as the object of control. Thus, the enemy of the information scientists and economists is heterogeneity, disorganization, noise, chaos. They want an uninterrupted flow, but at the same time a destruction of the unnecessary. This encloses or territorializes information; it becomes a part of capitalism's mapping of space and time. But what we have found is that information's function is precisely to disorganize, interrupt, to remain itself and at the same time to disperse. Information may, in fact, be a keyword connecting the phenomenon we have examined, but not as an element, nor as a content, but as a heterogeneous remapping of space and time. If the information society is to be our society, let it be disorganized."

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9:27 PM 0 comments

find related articles. powered by google. The New York Times Opinion Page Jail Time in the Digital Age
[requires 'free' registration]

"Dmitri Sklyarov is a Russian programmer who, until recently, lived and worked in Moscow. He wrote a program that was legal in Russia, and in most of the world, a program his employer, ElcomSoft, then sold on the Internet. Adobe Corporation bought a copy and complained to the Federal Bureau of Investigation that the program violated American law and that, by the way, Mr. Sklyarov was about to give a lecture in Las Vegas describing the weaknesses in Adobe's electronic book software. Two weeks ago, the F.B.I. arrested Mr. Sklyarov. He still sits in a Las Vegas jail."

Something is going terribly wrong with copyright law in America."

redux [06.08.01]
find related articles. powered by google. ZDNet Technology and the corruption of copyright

"Interestingly, with the onslaught of technology and promises of greater opportunity to share and communicate, copyright is now a hindrance to these ideals, serving only the moneyed interests of owners."

"Historically, copyright protections were afforded to promote expressive discourse fundamental to a democratic society. Today, the very notion of intellectual property serves to commoditize expressive ideas, rather than fostering their dissemination. Whereas initially the provision of an economic benefit was secondary to the promotion of original works, modern copyright inverts this ideal in a continuing effort to establish a marketplace for ideas."

redux [01.23.01]
find related articles. powered by google. Cryptome What's Wrong With Content Protection

"Converting the whole world to operate without scarcity is a huge task. Such a large economic shift would take decades to spread through the entire world economy, making billions of new winners and new losers. We will be extremely lucky if by 2030 we are prepared to end scarcity without massive social turmoil, including riots, civil unrest, and world war. If we are to find a peaceful path to an era of plenty, we should be starting HERE AND NOW, transforming the industries we have already eliminated scarcity in -- text, audio, and video. Companies that can't adjust should disappear and be replaced by those who can. As these whole industries learn how to exist and thrive without creating artificial scarcity, they will provide models and expertise for other industries, which will need to change when their own inefficient production is replaced by efficient duplication ten or fifteen years from now. Relying on copy-protection now would send us in exactly the wrong direction! Copy protection pretends that the law and some fancy footwork with industrial cartels can maintain our current economic structures, in the face of a hurricane of positive technological change that is picking them up and sending them whirling like so many autumn leaves."

redux [12.17.00]
find related articles. powered by google. Bad Subjects Beyond Copyright Consciousness

"Today's received ideas about intellectual property can be distilled into two major threads: technology killed copyright, and copyright is anachronistic in networked culture. Both of these notions are simplistic and ahistorical, and I'll try to argue that they're shortsighted. What we really ought to be talking about is access to works. Access is related to copyright, but is really more fundamental to our freedom to think and experience. I'd like to propose an expanded access scheme and offer an example of small steps that are being taken in that direction."

redux [07.27.00]
find related articles. powered by google. Free Software Advocacy Against intellectual property

"The original rationale for copyrights and patents was to foster artistic and practical creative work by giving a short-term monopoly over certain uses of the work. This monopoly was granted to an individual or corporation by government. The government's power to grant a monopoly is corrupting. The biggest owners of intellectual property have sought to expand it well beyond any sensible rationale."

"This chapter outlines the case against intellectual property. I begin by mentioning some of the problems arising from ownership of information. Then I turn to weaknesses in its standard justifications. Next is an overview of problems with the so-called "marketplace of ideas," which has important links with intellectual property. Finally, I outline some alternatives to intellectual property and some possible strategies for moving towards them. "

"If we simply imagine intellectual property being abolished but the rest of the economic system unchanged, then many objections can be made. Challenging intellectual property must involve the development of methods to support creative individuals."

redux [07.13.00]
find related articles. powered by google. Business 2.0 Semantics of the New Economy

"The struggle over monetizing the digital economy is now a war, if we follow the rhetoric of its leaders. The battle over music and movies is inspiring Charlton Heston-like images, most recently from Edgar Bronfman, head of Universal Studios (whose last widely distributed quote came years ago when he declared the Internet the "CB radio of the ?90s"), in a speech at Real Conference 2000 in May. "

""I am warring against the culture of the Internet, threatening to depopulate Silicon Valley as I move a Roman legion or two of Wall Street lawyers to litigate in Bellevue and San Jose," Bronfman said. "I have moved these lawyers?not to attack the Internet and its culture, but for its benefit and to protect it."

Bronfman justified his fight as defense of his "intellectual property rights," and those of creators everywhere. "You own a home. You own a car. They?re yours?they belong to you. Well, your ideas belong to you, too. And ?intellectual property? is property, period." In pursuit of pirates, he said, "we must restrict the anonymity behind which people hide."

"The semantics of the issues intrigue me, and came to my attention through Richard Stallman, who suggests that terminology is a foundation for our ideas, and that words such as consumer, protection, piracy, and intellectual property reinforce faulty premises."

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9:51 PM 0 comments

find related articles. powered by google. USAToday IBM's fridge doesn't just hum, it knows the words

"Imagine being paged with word that the milk in the refrigerator has spoiled. Imagine turning off the porch light at home while vacationing at the beach. In the future, when the words "home computer" take on new meaning, it might be possible. That future is on display now at an IBM lab, where researchers are testing new technology in a fully furnished living room, kitchen and garage. In the kitchen, a screen on the refrigerator tells what's inside - without opening the door. Digital stoves and microwaves cook automatically, following recipes downloaded from the Internet."

redux [01.03.01]

find related articles. powered by google. Feed No Place Like the Future

"IF THE JETSONS expressed post-war America's subconscious desire to live in an effortless, gadget-filled future, the Microsoft house is today's Internet economy version. Filled with PCs, wireless gizmos, and digital music players (all networked together) the Microsoft Home sets the stage "for families to begin adopting technologies into their homes that simplify daily tasks, enhance their entertainment experiences, and increase communication at home and away." At least that's what the press release says. "

"This bit of publicist theater feels like nothing so much as a weirdly flawed version of those kitschy fifties industrial films that heralded the "House of Tomorrow" -- magical, futuristic places where hausfraus in pastel dresses prance around praising the inherent liberation of the robotic kitchen. But where the older films perfectly captured the mix of consumer desire and social anxiety that characterized the newly modern home, Redmond's vision of the future gives the viewer a bad case of cognitive dissonance."

redux [12.18.00]

find related articles. powered by google. Context Magazine Smart Homes? A Stupid Idea

"A blind enthusiasm for technological advances is a very costly habit to indulge. It ignores the real nature of peoples? busy lives, the scarcity of their attention, and the rising irritation we all have with devices that clutter our homes and confuse us. Yet, periodically, companies manage to convince one another that some big new trend is simply unstoppable. The last time this happened was in the postwar period when the hot theme was convenience. So, firms rushed to sell us electric knives and can openers, mixers, ice cream makers, electric knife sharpeners, and popcorn poppers. Did this deliver on the promise of convenience? No way.

"Smart homes" aren?t inevitable. Homes will continue to get smarter, of course. But they will do so by being more responsive to our activities?directly, respectfully, gently, in ways that amuse and beguile. Above all else, in ways that are gracefully accommodating. If you want to build a really hot product, start there."

redux [12.18.00]

find related articles. powered by google. The Standard Home on the Web

"Home networking is nothing new. Homes are already thoroughly wired for lighting, security, phones and more. The Internet home will connect all of the in-home networks, then connect each with any number of outside networks. For the fridge to talk to the computer, at least two networks ? the home electrical network into which the fridge is plugged, and the telephone, firewire or wireless network into which the computer is connected ? need some way of interfacing. And if the fridge needs to send you e-mail at work, it needs some way to communicate outside the home network.

But the obvious question is, do consumers want all this interconnectivity? Will we ever really need our fridge to e-mail us that our milk is past its prime?"

"After IBM ran a series of ads in which a dishwasher repairman shows up at a home because the dishwasher contacted him for service, Parks Associates held focus groups to gauge reaction to the commercial. "Consumers absolutely hated that," says Scherf. "People want more control of their lives, not less; they want to be the one to make the call, not the dishwasher."

redux [06.15.00]

find related articles. powered by google. Fast Company Design Vision

""We know how to do amazing things," [Thackara] says, "and we're filling the world with amazing devices. But we cannot answer the most important question: What is this stuff really for?""

"The time has also come, he says, to shift some of the focus of innovation away from work and toward everyday life. The early users of digital devices are almost always business users, so product designers have a natural inclination to create and design products with the workplace in mind. But that tendency can make for bad design, especially when those products migrate beyond business. People put up with technical difficulties in their work lives that they would never tolerate in their personal lives. So forget "personal" computing, Thackara says, and embrace "social" computing. "As computing migrates from ugly boxes on our desks to something that suffuses everything around us, a new relationship will emerge between what's real and what's virtual, what's mental and what's material. There are few limits to the number of services that we could develop if we simply took an aspect of daily life and looked for ways to make it better.""

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8:43 AM 0 comments

find related articles. powered by google. News.Com The Webification of TV is happening

"How did this happen? Digital technologies were supposed to supplant TV. Technology pundit George Gilder wrote a book called "Life After Television" way back in 1992. More recently, TiVo went so far as to run commercials for its digital video recorder showing network executives being thrown out of office windows, which didn't go over well with its investors, such as CBS, NBC, Liberty Media, Disney, Cox and Comcast.

But there's the rub. The major investors in TiVo and its erstwhile competitor, ReplayTV, included most of the other major players in traditional broadcast and cable TV. These companies have the most to lose in a post-television future, but also the most to gain if they can co-opt the new technologies."

redux [05.25.01]

find related articles. powered by google. Newsbytes After Dot-Com Bust, What Is The Next Step For Content?

"Michael Stroud, iHollywood Forum's CEO and founder, brought together a panel of industry experts to discuss the future of content distribution, including film, television and music, and how these varied media can work across multiple technology platforms."

"Just a little over one year ago, Stroud noted, a slew of content-related dot-coms seemed poised to change the way people view entertainment. Now, most of those companies are gone, including Pop.com, which was backed by industry titans Steven Spielberg and Ron Howard.

Stroud asked the panel two questions: what was wrong with the model, and what is it being replaced by?"

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6:40 PM 0 comments

find related articles. powered by google. Forbes Isn't It Cheaper To Give It Away?

"The new quarters from the U.S. Mint may have pretty scenes engraved onto the back of them but they aren't worth a whole lot--you're lucky if you can get a pack of bubble gum or a can of soda for less than a dollar.

And yet, for less than a buck, consumers can enjoy a couple of saucy stories from the self-proclaimed "gossip mongers" at Inside.com . The media news site recently started charging a scant $0.40 per article for most of the content on its site. But as the latest salvo in the Web content wars, it's a pretty weak shot. Even if users do elect to pay for the content--a gigantic "if"--the high cost of processing the transactions means that the revenue generated is unlikely to cover the cost of a content-selling system."

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8:00 AM 0 comments

find related articles. powered by google. Online Journalism Review Search Engines and Editorial Integrity

"Many of us in the new media industry have watched in despair during the past few months as several major search engines have abandoned all pretense at editorial integrity by adopting deceptive, misleading advertising practices at the expense of their users.

""The problem has become acute lately," says Gary Ruskin, Commercial Alert's executive director. "Search engines have become essential to the quest for learning and knowledge in the Internet Age, and we don't want such an important platform to be used to deceive the public and skew search results on behalf of hucksters. They've chosen crass commercialism over editorial integrity.""

redux [07.17.01]
find related articles. powered by google. MSNBC Consumer watchdog accuses search engines of deception

"Attacking an increasingly popular Internet business practice, a consumer watchdog group Monday filed a complaint with the Federal Trade Commission asserting that many online search engines are concealing the impact special fees have on search results by Internet users."

"The eight search engines named in Commercial Alert's complaint are: MSN, owned by Microsoft Corp.; Netscape, owned by AOL Time Warner Inc.; Directhit, owned by Ask Jeeves Inc.; HotBot and Lycos, both owned owned by Terra Lycos; Altavista, owned by CMGI Inc.; LookSmart, owned by LookSmart Ltd.; and iWon, owned by a privately held company operating under the same name."

find related articles. powered by google. ClickZ Can Portals Resist the Dark Side?

" "Quicker, easier, more seductive" is what Jedi Master Yoda called the Force's Dark Side. Changing over to using paid-placement listings certainly must seem that way to portals strapped for cash. Why expend effort developing editorial-style listings when you can make guaranteed money by using paid placement listings? The answer: to keep your audience.

Your audience turns to search engines expecting to get good information in response to queries, and pure paid-placement results simply do not always provide that information. "

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8:55 AM 0 comments

find related articles. powered by google. NPR: Morning Edition Next Napsters

"NPR's John McChesney reports on the new generation of file-sharing companies that has sprung up on the internet in the wake of the federal ruling shutting down Napster. These new services are rapidly gaining an online audience and may prove a whole new challenge to the music companies that want them out of business. (5:31-6:20)"

find related articles. powered by google. Wired News What If Napster Was the Answer?

""In some respects, this brings the labels back to square one," Mooradian said.

One label executive agreed, saying, "I fear we're getting into a game of whack-a-mole, where we sue Napster, then we sue Aimster and so on and so on."

"If (the labels) killed Napster -- and that's 'if,'" said Johnny Deep, CEO of Aimster, "they killed their only chance of a viable online strategy. Napster was easy enough to use, and there was loyalty and confidence in the brand. That's something the labels can't recreate, even if they spend a hundred million.""

redux [07.20.01]
find related articles. powered by google. The New York Times With Napster Down, Its Audience Fans Out
[requires 'free' registration]

"The record industry's largely successful effort to cripple Napster, the online music site turned social phenomenon, has left it facing something potentially worse: a new generation of music-swapping sites, more numerous and much harder to police.

Figures to be released today show that a precipitous drop in Napster's traffic over the last several weeks has been paralleled by marked growth in more than half a dozen less centralized services. Those services, some of them based overseas, not only welcome millions of Napster refugees, but also complicate matters for the industry by scattering a once-concentrated audience, and relying on technology that may be insulated from legal attack."

find related articles. powered by google. Salon Revenge of the file-sharing masses!

"It didn't have to be this way, of course. The music industry has had the opportunity for several years now to begin offering reasonably priced access to comprehensive catalogs of digital music across the Internet, sweetened with special premium additions for fans willing to pay even more. Such a service could satisfy the hunger of millions of people for ready access to new and old music while preserving a reasonable income for the artists who make that music. Fear has stayed the industry's hand -- fear that today's unconscionably high CD prices can't be sustained; fear that the many layers of middlemen in today's industry might find themselves out of jobs; fear that the superstar system couldn't survive such a change; fear of the unknown.

The industry's paralysis is a tragedy for anyone who believes that artists should be compensated for their work as well as for anyone who loves music, period. But it's clear that the record labels would rather sue than find a sensible rapprochement with the new world of digital distribution."

find related articles. powered by google. The Standard A Post-Post-Napster Guide

"You've seen the headlines about Napster's imminent shutdown and then putative resuscitation by an 11th-hour deal with three major labels. It seemed like a crushing blow: After months of half-hearted compliance with the filtering system ordered by U.S. District Judge Marilyn Hall Patel, Napster finally caved. Not that we're taking sides, but there's still plenty of downloadable music on the Net. For comparison's sake, we searched each service for certain songs and performers. We chose British rockers Radiohead since they're the closest thing we have to an official band of the Net, thanks to the famed Instant Messaging Radiohead Bot. And we picked Prince because, well, unlike many Internet execs, he's still partying like it's 1999."

redux [09.21.00]
find related articles. powered by google. Silicon.Com Lawsuits dubbed 'a waste of time' in online music wars

"It is pointless for music companies to try to outlaw Napster-like file sharing with expensive lawsuits, according to a report published today by Forrester Research."

"The music giants would do better to steal back their markets by offering quality alternatives to pirating software, it claims.

According to Forrester, music publishers stand to lose as much as $3.1bn by 2005 as online music piracy increases. "You have to beat pirates at their own game, otherwise record companies could sustain large losses," said Eric Scheirer, analyst at Forrester and author of the report.

Peter Beverley, vice chairman at Magex, Natwest's Digital Rights Management (DRM) business, added: "The legal process on its own won't solve the piracy problem and nor will digital management technology. Instead you need to offer products that are worth having."

redux [05.02.00]
find related articles. powered by google. Infoworld Napster sends a message to music industry: 'Your customers aren't happy'

""The Recording Industry Association of America wants to educate consumers with the message, "Artists deserve to be compensated -- artists won't make music if they can't make money." I can only imagine the public service announcements with multimillionaire artists pleading for their right to a seventh Porsche in the driveway.

There's no rationalization for piracy; it is what it is. However, rampant music piracy online indicates that the music industry's distribution and pricing model is out of whack with what people want. The problem isn't the piracy; the problem is unhappy customers.

And the music industry had better do something about it. This is a dinosaur moment -- with the big rock looming overhead -- where the music industry needs to ask itself how it will adapt."

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8:25 PM 0 comments

find related articles. powered by google. USA Today Study: Net use doesn't increase depression, after all

"Using the Internet at home doesn't make people more depressed and lonely after all.

A new, longer follow-up from a study that linked Web use to poor mental health -- heavily publicized three years ago -- shows that most bad effects have disappeared.

"Either the Internet has changed, or people have learned to use it more constructively, or both," says the study leader, psychologist Robert Kraut of Carnegie Mellon University in Pittsburgh."

redux [06.21.01]
find related articles. powered by google. Pew Internet and American Life Project Teenage Life Online: The rise of the instant-message generation and the Internet's impact on friendships and family relationships

"The Internet is the telephone, television, game console, and radio wrapped up in one for most teenagers and that means it has become a major "player" in many American families. Teens go online to chat with their friends, kill boredom, see the wider world, and follow the latest trends. Many enjoy doing all those things at the same time during their online sessions. Multitasking is their way of life. And the emotional hallmark of that life is the enthusiasm for the new ways the Internet lets them connect with friends, expand their social networks, explore their identities, and learn new things."

redux [10.25.00]
find related articles. powered by google. USA Today Study suggests Net does not create isolation

"Concerns the Internet revolution has dehumanized America may be unfounded.

For instance, more than 75% said they do not feel as if they're being ignored by relatives and friends as a result of chat-room activity. In fact, the majority of Internet users said e-mail, Web sites and chat rooms have a ''modestly positive impact'' on their abilities to make new friends and communicate more with family."

redux [10.25.00]
find related articles. powered by google. Powazek.Com on weblogs, the press, and changing the world

"I think all this hooey is simply public self-expression. And it's a good thing. If it makes you happy to call it a blog, go for it. You could call it a desk for all I care. Just keep doing it. I believe, now more that ever, that all this self-expression is going to change the world.

Haven't you noticed? It already has. How many people do you know who you've never met? Or, how many people have you met online? How much has being online changed your perceptions and ideas? Where do you go when you need to connect with other people? How much of your time is spent conversing with people who aren't in the same room with you? Where do you get your music? Your fun? Your ideas? Your ... faith?

Now think about life before you got online. See the difference?

Put simply, expressing yourself online is a gift to the web, because it lets strangers see the world through your eyes, if only for a moment. And if we all did that a little more, I think the world would be a more tolerant place."

redux [02.21.00]
find related articles. powered by google. Alertbox Does the Internet Make Us Lonely?

"In assessing the impact of the Internet, the question is not whether it replaces (fully or partly) some other forms of communication and social contact. Because the Internet adds its own new forms of communication and social contact. For example, people may well attend fewer meetings and events outside the house and yet feel connected to a community of others who "meet" on a much more regular basis online.

The question is whether the new lifestyle is enjoyable and whether it nourishes humans or causes them damage. There is certainly a risk that some people get overly caught up in chat rooms and role playing, but a different kind of study is needed to assess this problem."

find related articles. powered by google. Wired News Wired News

"An obscure university study, but a study nonetheless, reveals that Americans who have dogs spend the time with their dogs instead of said time watching TV, visiting with friends, sleeping, going to movies, surfing the Internet, and doing nothing.

They walk their dogs, play with them, train them, speak gibberish to them, comparison-shop for dog food, and read up on them to the point that it detracts from actually interacting with other human beings, obscure researchers have concluded."

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9:18 PM 0 comments

find related articles. powered by google. Darwin Brand New Branding

"MY BOSS CONFESSES TO HAVING bought three sock puppets from Pets.com. He ordered one for each of his two young daughters and has the third tucked away in his attic - in its original box - waiting to be listed on eBay when the market for sock puppets spikes. That's all he ever bought from Pets.com - one reason, perhaps, why the company is no longer in business. Pets.com spent untold millions on advertising to make the sock puppet, and by extension, the company itself, a well-known brand. The puppet appeared on Good Morning America and was interviewed by People. Yet fame wasn't enough to ensure fortune.

Pets.com's demise raises the question: Does branding still matter? And if it does, how has the Web changed branding - and what do companies need to do to adapt to that change?"

find related articles. powered by google. AskTog Good Grips: Usability before Branding

"Good Grips kitchen tools grew out of one man's desire to build a better potato peeler for his arthritic wife. It has become one of the great marketing stories of the last decade, garnering a huge market share. Software designers can take from it two lessons: Good designs for the disabled can also benefit the normally-abled, and effective product design must come before "branding.""

The best branding starts with a good quality product that stands out from the pack. That's what Good Grips started with. That's what Yahoo started with. That's what Amazon started with. That's been the Procter & Gamble's secret for the last 120 years."

find related articles. powered by google. David A. Aaker Building Strong Brands

"The key step is to create a broad brand vision or identity that recognizes a brand as something greater than a set of attributes that can be imitated or surpassed. In particular, Aaker suggests that a company consider its brand not just as a product or service, but as an organization, a person and a symbol."

The brand-as-organization perspective focuses on the associations of the company's people, culture, programs and values -- such as making a priority of innovation, a quality- or customer-focus, or leadership. Such organization associations are more endearing and more resistant to imitation by competitors than are product attributes."

redux [08.14.00]
find related articles. powered by google. BrandYou.Com The Brand Called You

"That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...

You're branded, branded, branded, branded.

It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

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12:20 AM 0 comments

find related articles. powered by google. The New York Times Coming to Blows Over How Valid Science Really Is
[requires 'free' registration]

"Sometime in 1962, to paraphrase Virginia Woolf, the world changed. That year a physicist and historian of science, Thomas S. Kuhn, did for conceptions of science what Copernicus and Einstein did for astronomy and physics. He led a revolution, at least if one accepts the analysis in his book, "The Structure of Scientific Revolutions," which has sold over a million copies in 20 languages."

"Despite the assertions of some of his followers, Kuhn insisted in "The Road Since Structure" that the world had an objective existence, that it was "not invented or constructed." Indeed, he said, scientific exploration is bound by the nature of that world. But Kuhn's attempts to reconcile those views with the implications of his earlier views created their own controversies."

redux [09.13.00]
find related articles. powered by google. Scientific American A New Paradigm for Thomas Kuhn

"Kuhn wrote: "The very existence of science depends upon vesting the power to choose between paradigms in the members of a special kind of community." Fuller has confidence in the intelligent good sense of ordinary folks and properly calls for "the right to be wrong." But do statements such as "the universe is light-years wide," "the earth is billions of years old," "all life is related by common descent," "organisms are composed of cells that contain double-helix DNA," and so on really have no greater claim on "reality" than the Genesis stories of creationists or the popular consolations of astrology? If the answer is no, as Fuller comes dangerously close to asserting, then most scientists would throw in the towel and get jobs flipping burgers.

Fuller underestimates the highly evolved "fitness" of the methodologies, sociologies and conceptual paradigms of normal science. The deprofessionalization of science and the establishment of a citizen marketplace of ideas are not likely to happen without the sociopolitical equivalent of an asteroid impact, and no such potential upheaval looms on our intellectual radar screens. Certainly, science studies lacks the weight to do it."

redux [06.05.00]
find related articles. powered by google. The New York Review of Books Sign Language

"The idea that reality itself is brought into being by acts of interpretation is clearly wrong, but there is another thesis?often confused with it?which is not similarly absurd, and to which Eco also assents. This is the thesis that all awareness of the world is mediated by interpretation?that there is no such thing as direct, interpretation-free cognition of reality. We impose categories on the world as we interpret the signs all around us; it is not that the world simply reveals its categories to us. We are always taking one thing to be a sign of another, performing an act of symbolic inference, decoding something.

This process is to be clearly distinguished from merely bringing things under some general category, as when you perceive an apple as red or think of an acquaintance as untrustworthy. It is a virtual truism that all mental representation is "aspectual," in the sense that it cannot represent everything about an object but only some aspects of it; but this is quite different from saying that all mental representation involves interpreting one thing as a sign of another."

"Of course, to be aware of signs, as of anything else, involves classifying the sign in some way, perceiving it as having certain properties: for example, one hears the sound of the word "London" as having a certain auditory quality. But it is a mistake to refer to this mental act as interpretation, since interpretation must always involve interpreting one thing as a sign of another, and not merely seeing an object under a certain aspect. Conflating the latter with the former converts a truism into a highly controversial and (as I have argued) self-defeating theory about how cognition of objects is achieved. The culprit in all this is a loose and ambiguous use of the word "interpretation," probably one of the most misused words in the contemporary humanities."

find related articles. powered by google. The ThreePenney Review The Social Construction of What?

"For the point is, to see a lamp is itself an act of interpretation, and this is true of all seeing. Seeing is a matter of classification and recognition. What we see is not a colored patch but a lamp or a house or a table. Admittedly, we sometimes say that we cannot make out what something that we are looking at is. (Is it a haystack or a castle? We cannot be sure, because we cannot determine how far away, and therefore how big, it is.) But this merely goes to confirm the crucial point that all seeing is a matter of "seeing as." Thus Kuhn?s analogy of the Gestalt switch--"the duck-rabbit shows that two men with the same retinal impression can see different things"--is beside the point. Equally he is surely wrong to suggest that, even hypothetically, one might get behind mental "paradigms" to the "raw data" of experience and construct some neutral observation language, "designed to conform to the retinal imprints that mediate what the scientist sees." Retinal imprints or images cannot come into the matter; they are no doubt the precondition of seeing, but they play no part in the experience of it. It was Kuhn?s triumph to explain how it is that scientists on one side of a revolutionary paradigm shift cannot, and cannot be expected to, communicate fully with those on the other. But in this, the metaphor of seeing is more of a hindrance to him than a help."

find related articles. powered by google. Feed Yield. Merge. Exit. Freak Out.

"Even the simplest symbol, the most streamlined dot head, becomes inseparable from a distinct historical moment. The modernist impulse towards universality was always dubious. Visual language is nothing more than the wreckage left when concept and technology collide, and those pedestrian signs are a perfect example. No matter how pure your intentions, the tools used to produce icons end up dating them. Go look at one of those school-crossing signs. See what you see. It probably won't be what you remembered, but it'll look a lot like us. "

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12:45 AM 0 comments

find related articles. powered by google. The New York Times With Napster Down, Its Audience Fans Out
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"The record industry's largely successful effort to cripple Napster, the online music site turned social phenomenon, has left it facing something potentially worse: a new generation of music-swapping sites, more numerous and much harder to police.

Figures to be released today show that a precipitous drop in Napster's traffic over the last several weeks has been paralleled by marked growth in more than half a dozen less centralized services. Those services, some of them based overseas, not only welcome millions of Napster refugees, but also complicate matters for the industry by scattering a once-concentrated audience, and relying on technology that may be insulated from legal attack."

find related articles. powered by google. Salon Revenge of the file-sharing masses!

"It didn't have to be this way, of course. The music industry has had the opportunity for several years now to begin offering reasonably priced access to comprehensive catalogs of digital music across the Internet, sweetened with special premium additions for fans willing to pay even more. Such a service could satisfy the hunger of millions of people for ready access to new and old music while preserving a reasonable income for the artists who make that music. Fear has stayed the industry's hand -- fear that today's unconscionably high CD prices can't be sustained; fear that the many layers of middlemen in today's industry might find themselves out of jobs; fear that the superstar system couldn't survive such a change; fear of the unknown.

The industry's paralysis is a tragedy for anyone who believes that artists should be compensated for their work as well as for anyone who loves music, period. But it's clear that the record labels would rather sue than find a sensible rapprochement with the new world of digital distribution."

find related articles. powered by google. The Standard A Post-Post-Napster Guide

"You've seen the headlines about Napster's imminent shutdown and then putative resuscitation by an 11th-hour deal with three major labels. It seemed like a crushing blow: After months of half-hearted compliance with the filtering system ordered by U.S. District Judge Marilyn Hall Patel, Napster finally caved. Not that we're taking sides, but there's still plenty of downloadable music on the Net. For comparison's sake, we searched each service for certain songs and performers. We chose British rockers Radiohead since they're the closest thing we have to an official band of the Net, thanks to the famed Instant Messaging Radiohead Bot. And we picked Prince because, well, unlike many Internet execs, he's still partying like it's 1999."

redux [09.21.00]
find related articles. powered by google. Silicon.Com Lawsuits dubbed 'a waste of time' in online music wars

"It is pointless for music companies to try to outlaw Napster-like file sharing with expensive lawsuits, according to a report published today by Forrester Research."

"The music giants would do better to steal back their markets by offering quality alternatives to pirating software, it claims.

According to Forrester, music publishers stand to lose as much as $3.1bn by 2005 as online music piracy increases. "You have to beat pirates at their own game, otherwise record companies could sustain large losses," said Eric Scheirer, analyst at Forrester and author of the report.

Peter Beverley, vice chairman at Magex, Natwest's Digital Rights Management (DRM) business, added: "The legal process on its own won't solve the piracy problem and nor will digital management technology. Instead you need to offer products that are worth having."

redux [05.02.00]
find related articles. powered by google. Infoworld Napster sends a message to music industry: 'Your customers aren't happy'

""The Recording Industry Association of America wants to educate consumers with the message, "Artists deserve to be compensated -- artists won't make music if they can't make money." I can only imagine the public service announcements with multimillionaire artists pleading for their right to a seventh Porsche in the driveway.

There's no rationalization for piracy; it is what it is. However, rampant music piracy online indicates that the music industry's distribution and pricing model is out of whack with what people want. The problem isn't the piracy; the problem is unhappy customers.

And the music industry had better do something about it. This is a dinosaur moment -- with the big rock looming overhead -- where the music industry needs to ask itself how it will adapt."

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10:34 PM 0 comments

find related articles. powered by google. The New York Times Opinion Page Cleaning Up Stock Market Research
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"Investment banks, whose analysts were touting stocks with overwhelming zeal even as the stock market started crashing, are now trying to rehabilitate their images. Last week Merrill Lynch , by some measures the world's biggest investment bank, declared that except under strictly monitored circumstances, its analysts would be prohibited from holding shares in the companies they research. The goal is to remove any incentive for them to boost a stock to ensure their own enrichment. But this novel policy will not entirely prevent conflicts of interest from arising. It should be regarded as a springboard to a more complete revamping of the relationship between publicly available research and investment banking."

redux [06.27.01]
find related articles. powered by google. News.Com Will Wall Street analysts turn apologetic?

"Wall Street analysts are known for a lot of things--being too optimistic, failing to warn investors about the dot-com crash, and being the latest target for Congress--but they usually aren't known for their apologies."

"Morgan Stanley analyst Jeffrey Camp cut Exodus to a "neutral" from "strong buy" and gave his clients an apology.

"There are few moments in my career that rival this one in its difficulty and unpleasantness. Elbert Hubbard said, 'The line between failure and success is so fine, we scarcely know when we pass it.' But passed it I have, and it is time to own up," Camp said."

redux [06.11.01]
find related articles. powered by google. News.Com Did so many get it so wrong?

"As pundits rush to explain what happened on Wall Street, fingers point to the thought leaders. We read exposés on Mary Meeker and Frank Quattrone--once dubbed geniuses--and wonder how they could have sponsored initial public offerings for the nth online grocer or women's portal. Or we ask ourselves how stock analysts could ride a stock all the way down from $150 to $3, all the while touting it as a "strong buy.""

"These are people who were supposed to be making smart decisions. How did they get it so wrong? The answer is, they didn't."

redux [05.31.01]
find related articles. powered by google. The Standard The 'X' in What's Next

"With great fanfare, Forrester Research announced last week that the Web is dead. With so many failing dot-coms, that news wouldn't be so hard to believe - if it weren't that Forrester has spent the past few years touting it as an engine of unrelenting hypergrowth."

But Forrester may be doing more than just trying to unhitch itself from the crazy train of the Web. In some ways, the veteran research firm's latest move shows the analyst business at its finest: giving the industry a rosy spot on the horizon to focus on, a clever name for that spot and a forecast with lots of zeroes in it to throw investors and entrepreneurs into a frenzy."

redux [03.12.01]
find related articles. powered by google. Salon Do you kick Yahoo?

"Remember, Yahoo still expects revenues of $800 million this year, and has been consistently profitable while other dot-com flashes-in-the-pan burned through their venture capital with nothing to show for it but some outré TV commercials. Yahoo isn't perfect, but it has maintained its lead as the top Web portal by consistently putting its users first, and its sites remain models of simplicity and service.

All of which raises the obvious question: Plainly, the market's pundits were way off a year ago, at the pinnacle of Net stock mania; so why should we put any more stock in them now? Their downside is looking just as insane as their upside."

redux [03.13.01]
find related articles. powered by google. The Washington Post Who Blew the Dot-Com Bubble?

"Henry Blodget, Wall Street's loudest cheerleader for Internet stocks, made it to the front page of the New York Times last week. And thereby hangs a tale about the media and the bubble."

"For it was the mainstream media -- which now take such delight in scolding those involved in the dot-com mania -- that helped push the idea that anyone could get rich by playing the market.

"The media invented Blodget," says Christopher Byron, a columnist for Bloomberg News and MSNBC. "In a bull market everyone loves to cheer, and Henry Blodget was everyone's first phone call. . . . Where were they when companies were trading for 150 times revenues? They were repeating the words of these guys. It's disgusting."

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8:31 PM 0 comments

[ rhetoric ]

"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.

Feed [03.21.00]



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